Automations

Pre-built automation recipes to streamline your link building workflows.

Competitor Intelligence

Competitor Link Gap Monitoring

Continuously identify domains that link to your competitors but not to you, and prioritize outreach accordingly

Trigger: Monthly link gap analysis or when a new competitor is added to monitoring

Outcome: Prioritized list of domains linking to competitors but not to you, with outreach recommendations for each

Competitor Lost Link Opportunities

Detect when competitors lose backlinks and immediately reach out to the linking site to fill the gap

Trigger: Competitor backlink loss detected during monitoring scan

Outcome: Lost competitor links are converted into outreach opportunities, pitching your content as a replacement

Competitor New Backlink Alerts

Receive real-time alerts when competitors acquire new backlinks and surface replicable opportunities

Trigger: New backlink detected in competitor monitoring scan (daily or weekly)

Outcome: Team receives alerts for competitor link wins with analysis of whether the opportunity is replicable for your site

Content Promotion

Linkable Asset Promotion

Run ongoing promotion campaigns for high-value linkable assets to maximize their long-term link acquisition potential

Trigger: Linkable asset is tagged for promotion or reaches a scheduled promotion cycle

Outcome: Sustained link acquisition for linkable assets through rotating outreach campaigns targeting fresh prospect segments

New Content Link Outreach

Automatically trigger link building outreach campaigns when new content is published on your site

Trigger: New page or blog post published and detected via sitemap monitoring or CMS webhook

Outcome: Targeted outreach campaign launched to relevant prospects within hours of content publication

Resource Page Submission

Automatically identify resource pages in your niche and submit your content for inclusion

Trigger: New resource pages discovered during prospecting or on a monthly submission cycle

Outcome: Content submitted to relevant resource pages with tracked follow-up for inclusion confirmation

Data Operations

Link Data Enrichment

Automatically enrich link and partner records with fresh domain metrics, traffic data, and contact information

Trigger: New link or partner added, or scheduled weekly refresh of existing records

Outcome: All link and partner records enriched with current domain authority, traffic estimates, contact details, and technology stack data

Link Monitoring

Anchor Text Change Monitor

Track changes to anchor text on acquired backlinks and alert when modifications deviate from agreed terms

Trigger: Anchor text difference detected during daily link health check

Outcome: Anchor text changes are documented, team is alerted, and corrective outreach is initiated when changes are detrimental

Daily Link Health Check

Monitor all acquired backlinks daily to detect removals, status changes, and placement issues

Trigger: Daily scheduled check running in off-peak hours

Outcome: Comprehensive link health report with alerts for any links that have changed status, been removed, or developed issues

Link Removal Alert

Instantly detect when a backlink is removed from a partner site and trigger automated recovery workflows

Trigger: Link not found during scheduled health check or real-time page monitoring

Outcome: Removed links are flagged with immediate team alerts and automated partner outreach requesting reinstatement

Nofollow Change Detection

Detect when a dofollow backlink is changed to nofollow and automatically initiate corrective action

Trigger: Detected during daily link health check or real-time monitoring

Outcome: Nofollow changes are flagged immediately with automated partner notification requesting the link be restored to dofollow

Redirect Chain Detection

Identify backlinks pointing to URLs that have been redirected, detecting link equity loss through redirect chains

Trigger: Redirect detected during daily link health check or when site URL structure changes

Outcome: Redirect chains affecting backlinks are identified with estimated equity loss and recommended fixes

Link Prospecting

Auto-Discover Link Prospects

Automatically find and qualify potential link building partners based on domain metrics, content relevance, and linking patterns

Trigger: Daily scheduled scan or when a new target keyword is added

Outcome: A curated list of qualified link prospects added to the outreach pipeline with relevance scores

Broken Link Opportunity Finder

Scan target websites for broken outbound links and identify replacement opportunities for your content

Trigger: Weekly scan of monitored resource pages and link prospect sites

Outcome: Actionable list of broken link opportunities with replacement content suggestions and pre-drafted outreach messages

Competitor Backlink Scraping

Continuously monitor competitor backlink profiles and surface new linking opportunities for your team

Trigger: Weekly scheduled scan or when a new competitor is added to monitoring

Outcome: New competitor backlinks identified and matched against existing prospect database with outreach recommendations

Niche Site Discovery

Automatically discover and qualify niche-relevant websites that are strong candidates for link partnerships

Trigger: When a new niche category is configured or on a bi-weekly schedule

Outcome: A segmented list of niche sites with partnership potential scores and contact details

Partner Management

Partner Activity Scoring

Continuously score partner engagement and activity levels to identify at-risk relationships and top-performing partners

Trigger: Real-time scoring updated with each partner interaction, with daily recalculation of aggregate scores

Outcome: Up-to-date partner activity scores that drive prioritization in outreach, renewal, and relationship management workflows

Partner Renewal Reminder

Automatically remind team members to re-engage with partners whose exchange agreements are approaching expiration or renewal dates

Trigger: Partner agreement approaching renewal date or configurable days before expiration

Outcome: Team receives renewal reminders with partner performance data and recommended renewal terms

Partner Outreach

Automated Outreach Sequence

Send multi-step outreach sequences to link prospects with smart follow-ups based on engagement signals

Trigger: When a prospect is moved to 'Ready for Outreach' status in the pipeline

Outcome: Prospects receive a personalized outreach sequence with automated follow-ups, pausing when a response is detected

Follow-Up Reminder Automation

Automatically remind team members to follow up on pending link exchanges and stalled outreach conversations

Trigger: Exchange or outreach conversation has been idle for a configurable number of days

Outcome: Team members receive actionable reminders with context, and prospects receive timely follow-up messages

Outreach Personalization at Scale

Automatically research prospects and generate highly personalized outreach messages for large-scale link building campaigns

Trigger: Batch of prospects added to campaign or daily processing of new pipeline entries

Outcome: Each prospect receives a uniquely personalized outreach message based on their content, audience, and linking behavior

Slack Proposal Auto-Response

Automatically classify and respond to link exchange proposals received through Slack channels

Trigger: New message detected in monitored Slack channels containing a link exchange proposal

Outcome: Proposals are classified, evaluated, and responded to with appropriate next steps within minutes

Reporting

Monthly Link ROI Report

Calculate and report the return on investment for all link building activities over the past month

Trigger: First business day of each month

Outcome: Detailed ROI report showing cost per link, estimated traffic value, and campaign performance by channel

Partner Performance Summary

Generate periodic performance summaries for all active link building partners, highlighting top performers and at-risk relationships

Trigger: Monthly on a configured date or on-demand for quarterly reviews

Outcome: Partner scorecards showing exchange completion rates, link quality, responsiveness, and overall partnership health

Weekly Link Building Digest

Generate and distribute a comprehensive weekly summary of all link building activity, results, and pipeline status

Trigger: Every Monday morning at a configured time

Outcome: Stakeholders receive a formatted digest covering links acquired, pipeline status, partner activity, and key metrics