HARO: Features, Pricing & Review (2026)
Platform connecting journalists with expert sources, enabling brands to earn editorial backlinks through media contributions.
https://haro.comVerdict
The original journalist-source connection platform, still one of the best ways to earn genuine editorial links from top publications.
Pricing
freemium
From $19/mo
Team Size
solo
Founded
2008
HQ
New York, USA
Best For
Brands and subject matter experts who want to earn high-authority editorial links through media contributions
Not Great For
Teams that need guaranteed, predictable link volumes
Features
- Journalist Queries
- Source Matching
- Email Notifications
- Category Filtering
- Media Opportunities
- Expert Pitching
- Publication Credits
Pros
- + Access to queries from major publications including NYT, Forbes, and more
- + Earned links are genuinely editorial and high-value
- + Free tier provides meaningful access to opportunities
Cons
- - Response rates are low due to high competition among sources
- - No guarantee of placement or publication
HARO (Help A Reporter Out) connects journalists who need expert sources with professionals who want media exposure. For link builders, this translates into opportunities to earn genuine editorial backlinks from high-authority publications by providing expert quotes, data, and commentary. The links earned through HARO are among the most valuable because they are placed in real editorial content by real journalists.
The platform sends email digests containing journalist queries organized by category. You scan for relevant queries, craft a compelling pitch with your expertise, and submit it for the journalist’s consideration. If selected, your contribution appears in their article with a link back to your site. Categories span business, technology, health, lifestyle, and many more.
Competition is fierce, particularly for queries from top-tier publications. Success requires timely responses, genuine expertise, and pitches that make the journalist’s job easier. The paid plans offer faster notifications and advanced filtering to give you a competitive edge on timing.
HARO links are the gold standard for building an authoritative backlink profile. For teams using Linkorite for reciprocal exchanges, HARO provides a complementary channel for earning one-way editorial links from publications that would never participate in exchanges.