Content Strategy
Learn what content strategy means in SEO, how to plan content creation and distribution that supports link building goals and backlink acquisition
Content strategy defines what content to create, who to create it for, and how it supports overarching business objectives. A link-building-informed content strategy prioritizes the creation of assets specifically designed to attract backlinks, such as original research, comprehensive guides, and data visualizations. By aligning content topics with what publishers in your niche commonly reference and link to, you increase the natural link earning potential of every piece. A strong content strategy also considers content formats, publication cadence, and promotion plans to ensure maximum link building impact from your content investment.