Link Building
Link Gap Analysis
Identifying websites that link to competitors but not to your site
Link gap analysis is a competitive research technique that reveals websites linking to your competitors but not to you. By identifying these gaps, you uncover proven link opportunities from sites already willing to link within your niche. The process involves comparing your backlink profile against multiple competitors using SEO tools like Ahrefs, Semrush, or Moz. Sites that link to several competitors but not to you represent the strongest opportunities, as they’ve demonstrated interest in your topic area. This data-driven approach to link prospecting is highly efficient because it targets pre-qualified prospects rather than cold outreach to unknown sites.