Link Building
Link Juice
An informal term for the ranking power or authority passed through hyperlinks between pages
Link juice is a colloquial SEO term describing the authority and ranking power that flows from one page to another via hyperlinks. The concept helps explain why pages with many high-quality inbound links tend to rank higher in search results. Link juice flows through both internal and external links, making strategic internal linking just as important as acquiring external backlinks. Factors that influence how much link juice a link passes include the linking page’s authority, the link’s placement on the page, whether it’s dofollow, and the topical relevance between the linked pages.