Outreach Cadence
The timing and frequency pattern of sending outreach emails in a link building campaign
Outreach cadence refers to the strategic timing and pacing of email communications in a link building campaign. It encompasses how many emails you send per day, the days and times you send them, and the intervals between initial outreach and follow-ups. An effective cadence balances volume with quality — sending too many emails too quickly can trigger spam filters and damage sender reputation, while too slow a pace limits campaign results. Best practices include sending initial outreach on Tuesday through Thursday mornings, spacing follow-ups three to five business days apart, and limiting daily send volume to protect email deliverability. Testing different cadence patterns helps identify what works best for your audience.