Infographic Outreach

Why Infographics Still Work

Despite being a well-known tactic, infographics continue to earn links because they present complex information in a visual format that is easy to share and embed. The key is quality and relevance.

Creating a Link-Worthy Infographic

Topic Selection

• Choose topics with broad appeal and enough data to visualize
• Focus on “how-to” processes, comparison data, or industry statistics
• Avoid topics that are too narrow to interest a wide audience

Design Principles

1. Tell a story — guide the reader through a logical flow
2. Use original data whenever possible
3. Keep it focused — one infographic, one topic
4. Make it visually striking but not cluttered
5. Include your branding and source citations at the bottom

Technical Requirements

• Provide an embed code that includes a link back to your site
• Create multiple sizes (full, half, and social media dimensions)
• Ensure the text is readable when the infographic is embedded at standard widths
• Host the full-resolution version on your site

Outreach Strategy

Phase 1: Pre-Launch (1 week before)

1. Identify 50-100 sites that have shared infographics in your niche
2. Find blogs with “infographic roundup” posts
3. Build your outreach list with contact names and emails

Phase 2: Launch

1. Publish the infographic on your blog with a detailed writeup
2. Email your outreach list with a preview image and the embed code
3. Submit to infographic directories and visual content aggregators

Phase 3: Follow-Up

1. Follow up with non-responders after 5 days
2. Share individual statistics from the infographic as social posts
3. Offer exclusive variations to high-priority sites
4. Propose the infographic as a link exchange asset to relevant partners