Template Guest Posting
Guest Post Brief Template
A structured brief template for creating high-quality guest posts that earn editorial links
For SEO Manager
Related feature: Link Exchange Management
Guest Post Brief
Use this template to create detailed briefs for guest post writers. A thorough brief ensures the content meets editorial standards and naturally incorporates your target links.
Publication Details
| Field | Value |
|---|---|
| Target publication | — |
| Editor / contact | — |
| Publication URL | — |
| Submission deadline | — |
| Submission format | — |
| Editorial guidelines URL | — |
Article Specifications
| Requirement | Details |
|---|---|
| Approved topic / title | — |
| Word count | — |
| Tone and style | — |
| Target audience | — |
| Key angle or hook | — |
| Required sections or headings | — |
Link Requirements
| # | Target URL | Preferred Anchor Text | Placement Context | Link Type |
|---|---|---|---|---|
| 1 | — | — | — | Dofollow |
| 2 | — | — | — | — |
Content Outline
Introduction
- Hook: [Describe the opening hook or question]
- Context: [Background the reader needs]
- Thesis: [Main argument or value proposition]
Section 1: [Heading]
- Key points to cover: —
- Data or examples to include: —
- Link placement opportunity: —
Section 2: [Heading]
- Key points to cover: —
- Data or examples to include: —
Section 3: [Heading]
- Key points to cover: —
- Data or examples to include: —
- Link placement opportunity: —
Conclusion
- Summary of key takeaways
- Call to action or forward-looking statement
Reference Materials
| Resource | URL | How to Use |
|---|---|---|
| — | — | — |
| — | — | — |
| — | — | — |
Publication Content Examples
List 2-3 existing articles on the target site that match the desired style and quality:
| Article Title | URL | Why It’s a Good Reference |
|---|---|---|
| — | — | — |
| — | — | — |
Quality Checklist
| Requirement | Complete |
|---|---|
| Matches publication tone and style | — |
| Meets word count requirement | — |
| Includes original insights or data | — |
| Links are naturally integrated in context | — |
| No promotional language around linked content | — |
| Properly formatted (headings, lists, paragraphs) | — |
| Includes author bio as specified | — |
| Fact-checked all claims and statistics | — |
| Images or visuals included if required | — |
| Proofread for grammar and spelling | — |
Author Bio
| Field | Value |
|---|---|
| Author name | — |
| Title / role | — |
| Bio (2-3 sentences) | — |
| Headshot provided | — |
| Author URL | — |