Template Content Promotion
Linkable Asset Brief
A creative brief template for planning linkable content assets that attract backlinks
For SEO Manager
Related feature: Link Exchange Management
Linkable Asset Creative Brief
Use this template to plan each linkable asset before production begins. A well-defined brief ensures the final asset is optimized for link acquisition.
Asset Overview
| Field | Details |
|---|---|
| Asset title (working) | — |
| Asset type | Data study / Guide / Tool / Infographic / Template |
| Target URL | — |
| Primary keyword | — |
| Secondary keywords | — |
| Target audience | — |
| Owner | — |
| Due date | — |
Strategic Purpose
Why are we creating this? [Explain the link building objective]
What gap does it fill? [Describe what existing content misses that this asset will address]
Who will link to it and why? [Describe the target linkers — bloggers, journalists, industry sites]
Content Specifications
| Element | Specification |
|---|---|
| Word count | — |
| Format | Blog post / Interactive / PDF / Visual |
| Data sources | — |
| Key findings or takeaways | — |
| Visual elements needed | Charts / Infographic / Screenshots / None |
| Interactive elements | Calculator / Filter / Comparison / None |
Unique Value Proposition
What makes this asset better than anything currently available on the topic?
- [Unique angle or data]
- [Depth or comprehensiveness]
- [Format or presentation advantage]
Promotion Plan
| Channel | Action | Timeline | Owner |
|---|---|---|---|
| Outreach | Email 30 prospects who link to similar content | Week 1-2 | — |
| Social | Share on all channels with key stats | Day 1 | — |
| Slack | Post in relevant communities | Day 1-3 | — |
| Link exchange | Offer to partners as exchange asset | Week 2-4 | — |
| Repurposing | Create social cards, slide deck | Week 2 | — |
Success Metrics
| Metric | Target | Timeframe |
|---|---|---|
| Referring domains | 10-20 | 3 months |
| Organic traffic to page | 500+ visits/month | 6 months |
| Social shares | 200+ | 1 month |
| Link exchange proposals generated | 5+ | 3 months |