Citation Flow
Learn what Citation Flow is in Majestic, how this metric measures backlink quantity to a website, and how it compares to Trust Flow in SEO analysis
Citation Flow is a Majestic SEO metric scored from 0 to 100 that measures the volume of backlinks pointing to a website. It reflects link quantity and the influence of those links without specifically weighting their quality. Citation Flow is most useful when analyzed alongside Trust Flow — the ratio between the two metrics reveals important patterns. A site with high Citation Flow but low Trust Flow likely has many low-quality or spammy links. Conversely, balanced scores suggest a healthy link profile. In link building, this ratio helps evaluate potential link partners: sites where Trust Flow and Citation Flow are reasonably close indicate quality backlink profiles.