Content Gap
Learn what a content gap is in SEO, how to identify keywords and topics your competitors rank for that your website lacks, and close them for links
A content gap refers to keywords and topics where competitors have ranking content but your site does not. Identifying content gaps reveals opportunities to create new content that can capture untapped search traffic. Content gap analysis typically involves comparing your keyword rankings against competitors using tools like Ahrefs or Semrush. For link building strategy, content gaps highlight areas where you need both new content and supporting backlinks to compete. Creating content to fill identified gaps and then building links to those new pages is a highly effective approach because you’re targeting proven demand with fresh, potentially superior content.