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Template Outreach

Link Request Email Template

Email templates for requesting backlinks in different scenarios

For SEO Manager

Related feature: Link Exchange Management

Use these templates for different link request scenarios. Always customize with specific details about the recipient’s site.

Template 1: Resource Page Addition

Subject: Suggestion for your [topic] resources page

Hi [Name],

I was browsing your resources page on [topic] at [URL] and noticed you have curated a great collection of tools and guides.

We recently published a comprehensive guide on [your content topic] at [your URL] that I think would be a valuable addition for your readers. It covers [brief description of what makes it valuable].

Would you consider adding it to your resources list?

Thanks for maintaining such a useful page.

[Your Name]

Template 2: Unlinked Brand Mention

Subject: Thanks for mentioning [Your Brand]

Hi [Name],

I noticed you mentioned [Your Brand/Site] in your article at [URL]. Thanks for the reference — we appreciate the recognition.

I noticed the mention is not currently linked. Would you be open to adding a link to [your URL] so your readers can easily find us? Happy to return the favor if there is a page on your site we can link to from ours.

[Your Name]

Template 3: Reciprocal Exchange

Subject: Mutual link opportunity — [Your Site] and [Their Site]

Hi [Name],

I think there is a natural fit for a link exchange between our sites. Your article on [their topic] at [their URL] and our guide on [your topic] at [your URL] cover complementary ground.

Would you be interested in a reciprocal placement? I can link to your article from our [your page], and it would be great to get a link back from your piece.

Let me know if this sounds interesting and I will share the specific details.

[Your Name]

Customization Checklist

  • Replace all bracketed fields with real information
  • Reference a specific page or article on their site
  • Include your site’s key metrics if relevant
  • Keep the total email under 150 words

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