Outreach Email Sequence

4-Touch Outreach Sequence

This sequence is designed for cold outreach to potential link exchange partners. Customize each email with specific details about the recipient’s site.

Email 1: Initial Contact (Day 0)

Subject: Quick question about [their recent article topic]

Hi [Name],

I came across your article on [specific topic] and thought the section on [specific point] was really well done.

I run [Your Site], where we cover [your niche]. I noticed our audiences overlap quite a bit, and I think a reciprocal link exchange could benefit both of us.

Specifically, I think your page on [their page] would be a great fit for linking to our guide on [your page topic], and we would be happy to link back to your content from our [your page].

Would you be open to discussing this?

[Your Name]

Email 2: Follow-Up (Day 4)

Subject: Re: Quick question about [their recent article topic]

Hi [Name],

Just following up on my note from earlier this week. I also wanted to mention that your [another piece of content] would pair nicely with a resource we recently published on [topic].

Happy to send you the details if you are interested.

[Your Name]

Email 3: Value Add (Day 8)

Subject: Thought you might find this useful

Hi [Name],

I wanted to share [a specific resource, data point, or insight] that relates to the topics you cover on [their site]. No strings attached — just thought it would be useful for your readers.

If you are ever open to exploring a content collaboration or link exchange, I would love to chat.

[Your Name]

Email 4: Final Touch (Day 14)

Subject: Last note from me

Hi [Name],

This will be my last email on this — I do not want to clutter your inbox. If a link exchange or content collaboration ever makes sense for you, my door is always open.

Wishing you continued success with [their site].

[Your Name]