Domain Authority
Learn what domain authority is in SEO, how Moz developed this ranking score to predict website performance, and how backlinks influence your DA
Domain Authority (DA) is a metric developed by Moz that scores websites from 1 to 100, predicting their likelihood of ranking in search engine results. The score is calculated based on multiple factors including the number and quality of backlinks, linking root domains, and other signals. While DA is not a Google ranking factor, it serves as a useful comparative metric for evaluating websites during link building campaigns. Higher DA sites generally pass more link equity, making them more valuable link targets. It’s important to note that DA is a relative metric best used for comparison rather than as an absolute measure of site quality.