Hreflang
Learn what hreflang is in SEO, how this HTML attribute tells search engines which language and region a page targets for international link building
Hreflang is an HTML attribute used to specify the language and geographic targeting of a webpage. Implemented via link tags in the head, HTTP headers, or XML sitemaps, hreflang helps search engines serve the correct language version to users in different regions. For international link building, hreflang is important because it ensures that backlinks to your content benefit the appropriate regional version. When building links for multilingual sites, coordinate your hreflang implementation with your link building strategy so that link equity flows to the right regional pages. Incorrect hreflang implementation can cause search engines to display wrong language versions, undermining both user experience and SEO.