SEO
Noindex
A directive that tells search engines not to include a specific page in their index
Noindex is a meta robots directive that instructs search engines to exclude a page from their search index. Pages marked with noindex will not appear in search results, though search engines may still crawl them. For link building, noindex has important implications. A backlink placed on a noindexed page may still pass some link equity if the page is set to follow, but the overall value is diminished since the page itself has no search visibility. When auditing your backlink profile or evaluating link placement opportunities, checking for noindex tags helps ensure your efforts target pages that contribute meaningful SEO value.