SEO
Page Authority
A Moz metric that predicts how well a specific page will rank in search results
Page Authority (PA) is a Moz-developed score from 1 to 100 that predicts the ranking potential of a specific webpage. Unlike Domain Authority, which evaluates entire domains, PA focuses on individual pages. The score considers factors like the page’s backlink profile, content quality signals, and the authority of linking pages. PA is particularly useful for link building because the page linking to you matters as much as the domain it sits on. A link from a high-PA page on a moderate-DA domain can be more valuable than a link from a low-PA page on a high-DA domain. Use PA alongside other metrics to evaluate individual link placement opportunities.