Search Console
Google's free tool for monitoring and maintaining a website's presence in search results
Google Search Console is a free tool that provides website owners with data about their site’s performance in Google Search. Key features include search performance reports showing impressions, clicks, and average position for queries; index coverage reports; Core Web Vitals data; and manual action notifications. For link building professionals, Search Console reveals which pages attract the most organic traffic, helping prioritize link building targets. The Links report shows top linked pages and linking sites, offering insights into your natural link profile. Search Console also alerts you to security issues or manual penalties that could undermine link building efforts.