XML Sitemap
A file that lists all important pages on a website to help search engines discover and crawl them
An XML sitemap is a structured file that lists the URLs on a website along with metadata about each page, such as when it was last updated and how frequently it changes. Submitting an XML sitemap to search engines helps ensure all important pages are discovered and crawled. For link building, XML sitemaps play a supporting role. Pages that receive new backlinks should be included in your sitemap so search engines can quickly find and re-crawl them, recognizing the new link signals. Reviewing a potential partner site’s sitemap can also reveal content pages you might not have found otherwise, uncovering additional link placement opportunities.